Digital Art Fair Asia

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A digital media artist behind some of the most high-profile immersive technology experiences, in venues as far apart as New York, Barcelona and Istanbul, has unexpectedly made millions from the sale of AI-based artwork as NFTs.

Turkish-American new media artist Refik Anadol sold the intellectual property rights to eight video artwork installations from his Machine Hallucinations series for more than $5 million (USD), in an auction held by the Hong Kong branch of Sotheby’s.

Anadol’s Machine Hallucinations series first made a splash when shown at the ARTECHOUSE immersive digital art space in New York in 2019. The series includes art generated by training machine learning algorithms on pictures of space captured by satellites and spacecraft.

Similarly themed work by Anadol was shown in Istanbul this summer, using Barco projection technology, while Anadol also provided the artwork for the world’s first fully immersive six-sided LED cube, made with custom Alfalite LED panels, which opened to the public this year at Barcelona’s Casa Battló museum.

Writing on Twitter after the auction took place, Anadol stated that he was “still in shock and deeply grateful” to Sotheby’s and that he is looking forward to meeting the new owner.

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